Hohe Qualität von adwords-reporting Prüfung und Antworten

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Exam Code: adwords-reporting
Prüfungsname: Google Reporting and Analysis Exam Practice Test
Aktulisiert: 2014-01-26
Nummer: 211 Q&As

Wenn Sie sich sehr müde um die Vorbereitung der adwords-reporting Prüfungen bemühen, wissen Sie, was die anderen Kandidaten machen? Warum sind sie sehr Selbstbewusst und sorglos, während Sie sich um die Prüfungen sorgen? Ist Ihre Lernfähigkeit nicht so gut wie sie? Natürlich nicht. Wollen Sie wissen, warum andere sehr leicht Google adwords-reporting Prüfung ablegen? Weil Sie Google adwords-reporting dumps von Pass4Test benutzen. Beim Lernen der Prüfungsfragen können Sie sehr einfach diese Prüfung bestehen. Glauben Sie nicht? Probieren Sie bitte mal. Sie können das Prüfungsmuster benutzen, um die Qualität der Zertifizierungsunterlagen selbst kennen zu lernen. Bitte klicken Sie Pass4Test Website.

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NO.1 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the
better the ad will perform for your site. There are several factors that go into determining your quality
score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other
factor?
A. Domain name
B. History of Google AdWords
C. Negative keywords
D. Landing page
Answer: D

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NO.2 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

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NO.3 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A

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NO.4 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

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NO.5 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

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NO.6 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

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NO.7 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

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NO.8 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

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NO.9 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

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NO.10 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D

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NO.11 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

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NO.12 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.13 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

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NO.14 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A

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NO.15 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

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NO.16 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

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NO.17 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?
A. Only searches for "coffee cups" as it's using the exact match options.
B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C. Any queries that search for "coffee cups" in quotation marks.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
Answer: D

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NO.18 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B

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NO.19 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A

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NO.20 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

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Google adwords-reporting zertifizierung

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Exam Code: adwords-reporting
Prüfungsname: Google Reporting and Analysis Exam Practice Test
Aktulisiert: 2014-01-04
Nummer: 211 Q&As

Pass4Test hat riesiege Expertenteam, die Ihnen gültige Schulungsressourcen bieten. Sie haben die Prüfungen in den letzten Jahren nach ihren Erfahrungen und Kenntnissen untersucht. Und endlich kommen die zielgerichteten Fragen und Antworten auf, die den IT-Kandidaten große Hilfe bieten. Nun können Sie im Internet teilweise die Prüfungsfragen und Anworten zur Google adwords-reporting Zertifizierungsprüfung kostenlos als Probe herunterladen. Viele IT-Fachleute haben bewiesen, dass Pass4Test sehr zuverlässig ist. Wenn Sie die zielgerichteten Prüfungsfragen von Pass4Test benutzt haben, können Sie normalerweise die Google adwords-reporting Zertifizierungsprüfung bestehen. Schicken Sie doch die Produkte von Pass4Test in den Warenkorb. Sie werden sehr wahrscheinlich der nächste erfolgreiche IT-Fachmann.

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NO.1 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

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NO.2 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A

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NO.3 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

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NO.4 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.5 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A

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NO.6 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the
better the ad will perform for your site. There are several factors that go into determining your quality
score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other
factor?
A. Domain name
B. History of Google AdWords
C. Negative keywords
D. Landing page
Answer: D

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NO.7 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?
A. Only searches for "coffee cups" as it's using the exact match options.
B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C. Any queries that search for "coffee cups" in quotation marks.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
Answer: D

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NO.8 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

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NO.9 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

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NO.10 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A

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NO.11 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

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NO.12 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

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NO.13 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

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NO.14 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

Google zertifizierungsantworten   adwords-reporting   adwords-reporting   adwords-reporting   adwords-reporting antworten   adwords-reporting zertifizierungsfragen

NO.15 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B

Google   adwords-reporting testantworten   adwords-reporting   adwords-reporting originale fragen   adwords-reporting

NO.16 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

Google originale fragen   adwords-reporting originale fragen   adwords-reporting

NO.17 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D

Google prüfungsfragen   adwords-reporting prüfungsfrage   adwords-reporting prüfungsfrage   adwords-reporting echte fragen

NO.18 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

Google   adwords-reporting zertifizierungsfragen   adwords-reporting   adwords-reporting

NO.19 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

Google   adwords-reporting prüfungsunterlagen   adwords-reporting   adwords-reporting echte fragen   adwords-reporting prüfungsfragen   adwords-reporting

NO.20 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

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Google adwords-fundamentals Prüfung Übungen und Antworten

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Exam Code: adwords-fundamentals
Prüfungsname: Google Search Fundamentals Exam Practice Test
Aktulisiert: 2013-12-26
Nummer: 208 Q&As

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NO.1 What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A

Google   adwords-fundamentals   adwords-fundamentals zertifizierungsfragen

NO.2 Martha has created a video ad for her Google AdWords account. She would like to customize where
the video ad is displayed geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B

Google   adwords-fundamentals   adwords-fundamentals

NO.3 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to
determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D

Google testantworten   adwords-fundamentals testantworten   adwords-fundamentals   adwords-fundamentals echte fragen   adwords-fundamentals antworten

NO.4 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A

Google   adwords-fundamentals echte fragen   adwords-fundamentals

NO.5 John has created a new Google AdWords and he has elected to include the ad in the
Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the
Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network - once he joins his account is attached to the program.
Answer: C

Google exam fragen   adwords-fundamentals zertifizierungsantworten   adwords-fundamentals exam fragen

NO.6 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her
store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google
AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C

Google testantworten   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals originale fragen

NO.7 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.8 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D

Google zertifizierungsantworten   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.9 Google uses multiple approaches, such as IP addressing, to determine the language and location of
users searching for particular keywords. What term is given to the Google analysis of the search term,
such as Tampa doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D

Google prüfung   adwords-fundamentals originale fragen   adwords-fundamentals echte fragen

NO.10 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D

Google exam fragen   adwords-fundamentals   adwords-fundamentals

NO.11 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D

Google   adwords-fundamentals exam fragen   adwords-fundamentals prüfungsunterlagen   adwords-fundamentals   adwords-fundamentals

NO.12 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D

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NO.13 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C

Google   adwords-fundamentals   adwords-fundamentals prüfungsfragen   adwords-fundamentals antworten   adwords-fundamentals

NO.14 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D

Google antworten   adwords-fundamentals dumps   adwords-fundamentals zertifizierungsfragen   adwords-fundamentals originale fragen

NO.15 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A

Google   adwords-fundamentals dumps   adwords-fundamentals

NO.16 You have created four different ads for a client. The client is pleased, but wants to know how Google
AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to
display?
A. The AdWords system shows each ad once before rotating to the next ad.
B. The manager of the ad must determine the orderand frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the different ad variations and shows the
better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Answer: C

Google   adwords-fundamentals   adwords-fundamentals echte fragen   adwords-fundamentals prüfungsfrage   adwords-fundamentals dumps

NO.17 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D

Google prüfung   adwords-fundamentals   adwords-fundamentals prüfungsunterlagen   adwords-fundamentals prüfungsunterlagen   adwords-fundamentals

NO.18 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A

Google zertifizierungsantworten   adwords-fundamentals   adwords-fundamentals prüfungsunterlagen   adwords-fundamentals testantworten   adwords-fundamentals prüfungsfragen

NO.19 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.20 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A

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Google adwords-fundamentals antworten

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Exam Code: adwords-fundamentals
Prüfungsname: Google (Google Search Fundamentals Exam Practice Test)

adwords-fundamentals prüfungsfragen Demo kostenlos downloden: http://www.pass4test.de/adwords-fundamentals.html

NO.1 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B

Google   adwords-fundamentals zertifizierungsantworten   adwords-fundamentals antworten   adwords-fundamentals

NO.2 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her
store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google
AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C

Google antworten   adwords-fundamentals   adwords-fundamentals exam fragen

NO.3 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.4 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D

Google   adwords-fundamentals   adwords-fundamentals testantworten   adwords-fundamentals originale fragen

NO.5 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D

Google   adwords-fundamentals prüfungsfragen   adwords-fundamentals   adwords-fundamentals

NO.6 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A

Google   adwords-fundamentals   adwords-fundamentals

NO.7 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D

Google   adwords-fundamentals zertifizierung   adwords-fundamentals prüfungsfrage   adwords-fundamentals prüfung   adwords-fundamentals exam fragen   adwords-fundamentals originale fragen

NO.8 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A

Google prüfungsfragen   adwords-fundamentals   adwords-fundamentals echte fragen   adwords-fundamentals zertifizierungsfragen

NO.9 Google uses multiple approaches, such as IP addressing, to determine the language and location of
users searching for particular keywords. What term is given to the Google analysis of the search term,
such as Tampa doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D

Google zertifizierungsfragen   adwords-fundamentals exam fragen   adwords-fundamentals originale fragen   adwords-fundamentals prüfung

NO.10 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A

Google   adwords-fundamentals   adwords-fundamentals exam fragen   adwords-fundamentals zertifizierungsantworten   adwords-fundamentals   adwords-fundamentals prüfungsunterlagen

NO.11 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D

Google antworten   adwords-fundamentals   adwords-fundamentals

NO.12 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to
determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D

Google   adwords-fundamentals   adwords-fundamentals echte fragen   adwords-fundamentals antworten   adwords-fundamentals

NO.13 Martha has created a video ad for her Google AdWords account. She would like to customize where
the video ad is displayed geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals testantworten   adwords-fundamentals zertifizierungsantworten

NO.14 John has created a new Google AdWords and he has elected to include the ad in the
Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the
Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network - once he joins his account is attached to the program.
Answer: C

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NO.15 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A

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NO.16 You have created four different ads for a client. The client is pleased, but wants to know how Google
AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to
display?
A. The AdWords system shows each ad once before rotating to the next ad.
B. The manager of the ad must determine the orderand frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the different ad variations and shows the
better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Answer: C

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NO.17 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D

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NO.18 What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A

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NO.19 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D

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NO.20 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A

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